SQUISHIES.GR / BRAND GUIDELINES
A little squeeze
of happy.
A soft spot for the coolest little things.
A big personality in a tiny squeeze.
SMALL SQUISH.BIG HAPPY.
01 / THE BIG LITTLE IDEA
Serious about
little moments of joy.
squishies.gr is a specialist world for squishy collectibles: new discoveries, irresistible personalities and clear product information. The ambition is global discovery with the warmth of your favourite local shop.
Our promise
A little squeeze of happy.
Our purpose
Make everyday moments a little more playful, one squish at a time.
Our people
Collectors, teens, gift buyers and grown-ups with a soft spot for cute things. Adults make purchases; each real toy carries its own age guidance.
Our position
A curated squishies-only destination in Greece, with international discoveries and thoughtful product information.
“Latest, safest, coolest” is the aspiration. “Safest” and product-specific claims must be supported before they appear in customer-facing copy.
02 / OUR HAPPY FACE
Say hello to Squish.
A smiling, softly imperfect flower is our little mark of happiness. Its puffy silhouette suggests a squish in your palm. Pair it with the lowercase wordmark for a friendly, recognisable signature.
squishies.gr
Give it room
Keep clear space equal to half the flower’s height on every side. Use the whole lockup in the website header and packaging. The flower alone works for the favicon, profile icon and small stickers.
Keep it happy
Minimum digital width: 150 px for the lockup, 24 px for the mark. Minimum print width: 35 mm and 8 mm respectively. Preserve proportions. Do not stretch, rotate the full lockup, add shadows, outline it or place it on busy photos.
Editable SVG wordmarks use Fredoka. Install the font and convert text to outlines for final print production. Trademark and domain clearance remain separate launch tasks.
03 / THE HAPPY PALETTE
Candy colours.
Strong personality.
Squish Carnival turns up the happy: electric yellow, bubblegum pink, vivid violet and bold ink outlines. Cream keeps the useful details calm. Click a swatch to copy its HEX code.
Colour balance
Use yellow for the party, pink for playful panels and violet for actions. Deep ink outlines and offset shadows give surfaces a sticker-like feel. Keep product photography true to colour.
Readable happiness
Body ink: #29204A. Use deep ink on yellow, pink, mint and cream; white on violet. Check text contrast and always pair stock colours with clear wording.
04 / WORDS WITH SOFTNESS
Round at heart.
Clear at every size.
Good vibes.
Great squish.
The coolest little pick-me-ups from around the world. Big personalities. Unbelievably satisfying squishes.
Readable details are part of the good feeling.| Role | Desktop / mobile | Use |
|---|---|---|
| Hero | 96 / 66 px | Fredoka 600 · line height 1.0 |
| Section heading | 64 / 46 px | Fredoka 600 · line height 1.05 |
| Product name | 24 / 22 px | Fredoka 600 · line height 1.15 |
| Reading text | 16 / 14 px | Inter 400 · line height 1.65 |
| Buttons | 13 / 12 px | Inter 700 · sentence case |
Use uppercase only for short labels. English display headings use Fredoka 600; Greek headings use Inter 800 for a confident, clear silhouette. Inter is the shared body and interface typeface in both languages. Use system sans-serif fallbacks and self-host approved fonts before launch.
05 / HOW WE SOUND
A playful friend.
With the useful details.
Warm, quick, curious and a little cheeky. We love a well-placed squish pun. We respect people’s time, wallets and need for clear answers.
“Meet your new squish crush.”
“A soft spot, saved.”
“A little room for happy.”
“Here are the materials and age guidance.”
“You NEED this before it sells out!!!”
“Guaranteed to cure your anxiety.”
“100% safe for everyone.”
“The world’s safest squishy.”
Play in the right places
Use delight in headlines, product introductions, empty states and confirmations. Keep checkout, delivery, returns, privacy, warnings and support direct and factual.
Little details matter
Write squishies.gr in lowercase. Use “squishies” for products and “squish” for the action. Show euro prices consistently. Use emoji sparingly; the meaning must remain clear without them.
Berry Bestie
A berry good mood. A sweet little character with a smile that’s hard to put down.
Pair personality-led copy with verified product specifications and warnings.06 / OUR VISUAL WORLD
You can almost
feel the squish.
Photography
Soft studio light, true-to-product colour, a visible tactile surface and gentle contact shadows. Use one pastel stage per product. Show scale, packaging and more than one angle for actual catalogue items.
Character & decoration
Keep characters simple: round silhouettes, tiny eyes, a small smile, rosy cheeks. Add four-point sparks, wavy underlines and flower stamps sparingly. Decorative elements support the product, never hide it.
The four characters are original concept artwork generated with AI. They are not photographs of available stock. Replace product imagery with accurate photography when suppliers are chosen. Do not use unrelated copyrighted characters.
Squish Carnival uses a dotted yellow stage, an oversized pink sticker headline, chunky ink outlines and offset shadows. Keep stamps clear of faces and actions. Real product photos lead the shop; original characters belong to the Lab and games.
07 / HOW HAPPY FEELS
Playful by choice.
Easy by default.
Shape & spacing
Use an 8 px spacing rhythm. Cards and panels use 18–24 px corners, 2–3 px ink outlines and 4–7 px offset shadows. Buttons use rounded rectangles. Keep product grids aligned and touch controls at least 44 px.
Motion with meaning
Product images compress on hold, then rebound in 1.1 seconds; the star bounces back in 0.45 seconds. Keep details on a separate labelled button. The Lab rises over 0.8 or 3 seconds. Reduced motion replaces the bounce with a static highlight. Sound effects start off, remember an explicit choice and play only after an action. Always provide a visible mute switch.
Features that belong
Texture and rise-time discovery, quick product view, favourites, preview bag, a three-question mood finder and a press-and-hold Squish Lab. Keep the shopping route visible alongside the play.
Navigation with personality
Use a sticky, single-row header. Shop opens an illustrated collection menu with search and direct routes to favourites, the Lab, the finder and our world. On mobile, use a labelled menu button and a drawer. Support Escape, visible focus and focus return. Category selection clears stale search terms and shows the matching collection.
Product pages with clarity
Give each real product a shareable page with large supplier photos, a gallery and an optional digital squish effect. Keep materials, age and warnings visible. Missing fields stay pending. Packaging measurements never become physical toy size.
A happy, honest checkout
Keep the bag easy to edit: large quantity controls, individual line totals and an undo for removals. Checkout uses three guest steps with a persistent item summary. Greek is the default and switching language keeps the tab’s demo draft. Show delivery and taxes as pending until configured. The preview requests no card details and creates no order; finishing clears the demo contact and address draft.
Search with a soft touch
Keep search visible, with result counts, removable chips and a mobile drawer for texture, size and age. Browse playful availability collections instead of supplier brands. Preserve choices across languages; unknown details stay pending.
Stock with personality
Green means ready to squish; orange means the last few. Violet marks confirmed arrivals. Hide unavailable items unless the catalogue supplies a valid restock date for today or later, or the current or a later month. Never publish exact quantities or invent dates.
Inclusive interaction
Keep visible keyboard focus and labelled controls. Do not hide essential actions behind hover. Use semantic headings and dialogs, meaningful image descriptions, and touch targets of at least 44 px in final production.
| State | Brand behaviour |
|---|---|
| Empty search | No squishes here… yet. Offer a clear reset. |
| Saved favourite | A soft spot, saved. Change icon and announce state. |
| Bag confirmation | Show the product name and update the quantity. |
| Error | Explain what happened and the next step in plain language. |
08 / OUT IN THE WORLD
The happy travels with you.
A little squeezeof happy.squishies.gr
Big happy.
The unboxing moment
Start with a cream or natural box, violet signature and one joyful pink or butter sticker. Add a product-specific care card. Keep supplier labels, warnings and traceability information visible.
Social & new drops
Use 1:1 product portraits and 4:5 discovery stories. One product, one headline, one action. Show real rise-time video when available. No invented reviews, stock countdowns or scarcity.
09 / READY FOR REAL LIFE
Keep the cute.
Confirm the details.
The storefront now follows the real GricGroup Squishies catalogue. Checkout remains a preview. Complete the remaining commerce and supplier-information work before accepting orders.
- Actual collectionReal product names, images, retail prices and playful stock bands sync from B2B. Keep original characters in the Squish Lab and memory game.
- Product informationSupplier records, materials, dimensions, scent, age guidance, warnings and applicable safety evidence for each item.
- CommerceConnect payments, taxes, shipping, returns, support and order confirmations. Recheck stock server-side when accepting an order.
- Trust & languageReviewed privacy and store terms, accurate Greek copy, local price formatting and accessible mobile interactions.
- Brand productionFont licences/files, outlined logo masters, actual packaging proofs and domain connection.
These are project readiness notes. Product-specific compliance and public claims need appropriate professional review.